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Online catalogue owners waste resources on inaccurate competitor analysis |
| Written by Mick Thorburn | |
| Thursday, 25 September 2008 | |
| Online merchandisers who spend large amounts of time manually ‘mystery shopping’ their competition risk wasting valuable resources to gather information which is frequently inaccurate, according to Total Commerce Management (TCM), developers of the Intoscape e-commerce platform (www.intoscape.com) and a new online subscription service for competitive monitoring. TCM argues that competitor analysis is so vital to online businesses, that a comprehensive, automated approach is the only way to deliver genuine value to customers and to the business itself.The availability of Intoscape Competitor Intelligence Console (CIC) provides users with a fully automated software solution which will actively search targeted competitors on the internet and gather valuable and timely information – all minus the high levels of human intervention needed in the past.Now available in a range of scalable packages, it allows users to monitor key competitor prices and inventory from just £3.00 per site per day. Further information is available at: http://www.intoscape.co.uk/CompetitorMonitoring.htmlFor further information, contact Mick Thorburn at Thorburn Media on 0034950 453340 or email him at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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